About the Show
The Event Planning Podcast will cover all aspects of becoming an event planner. Including online resources Site selection tips Site evaluations from the worlds best venues and more! If you are interested in becoming an event planner, hiring an event planner, or just planning the perfect event in your own town. Don’t miss Cheryl’s insight on the industry.
About Cheryl Lawson Cheryl Lawson, a native of Tulsa Oklahoma earned her B.S. degree in Marketing from Southern University in Baton Rouge, Louisiana where she was awarded a scholarship from General Motors Corporation. Ms. Lawson also earned an M.B.A with a Marketing emphasis from Nova Southeastern University in Ft. Lauderdale, Florida. After graduating from Southern University, Ms. Lawson was employed full time by GM’s Pontiac Division. As a District Manager, Cheryl was responsible for planning regional sales meetings and district service manager events. During her ten-year career with GM, Cheryl was a member of teams responsible for coordinating several NASCAR events including the Daytona 500 and the very first Texas Motor Speedway race. In 1998, Lawson was recruited by Fleetwood Enterprises, the world’s largest RV manufacturer. After only two years as a product sales specialist, Ms. Lawson was promoted to Marketing Manager. As marketing manager, she was in charge of all of the RV division’s brochure, point-of-purchase, and training material development. Although Ms. Lawson managed multiple projects simultaneously, she was instrumental in reducing the annual department budget by over a million dollars. In 2000, Cheryl was asked to plan and coordinate contest where the winning sales people won a V.I.P trip to the Daytona 500. Sixteen lucky winners had the time of their lives including private dinners, police escorts, and infield RVs stocked with all of their favorite snacks and beverages. Cheryl chose the Daytona event to launch her own company, The Perfect Date, an event planning and marketing firm. Established long before the current online dating craze, the name “The Perfect Date” was inspired by a wine country tour through the Napa Valley. In 2004, Lawson left Fleetwood to devote all of her time to The Perfect Date. In 2005, The Perfect Date became the official event planning company for the annual ProDance event and conference. ProDance is an international forum for professional sports dance teams, representing the NFL, NBA, CFL, AFL, and other pro sport leagues. In addition to full convention planning for ProDance, Cheryl coordinates all of the event’s presenters, professional choreographers, exhibitors and sponsors. One of the most visible changes Ms. Lawson brought to ProDance was a powerful online presence. By utilizing a brand website, online registration tools, and several social networking sites, Cheryl has helped broaden ProDance’s visibility through out the world. The Perfect Date is the catalyst to some of the best events in the country and soon around the world. Cheryl Lawson’s commitment to the belief that each client deserves viable and reliable event marketing services, will surely keep her company on the cutting edge of event marketing. To learn more about the perfect date, visit www.theperfect-date.com, or email Cheryl@theperfectt-date.com.